Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

It is difficult to say with certainty how well consumers understand the environmental impact of U.S. cattle ranching, as opinions and knowledge on this topic can vary widely among individuals. However, some studies suggest that many consumers are not aware of the environmental impact of beef production and the way it relates to their food choices.

For example, a study conducted by the National Cattlemen's Beef Association (NCBA) found that only 24% of consumers were aware that beef production has a lower carbon footprint than other protein sources such as pork and chicken.

Additionally, a survey conducted by the National Pork Board found that only 24% of consumers were aware that pork production has a lower environmental impact than beef production.

It's worth noting that the studies were conducted by organizations that have financial interests in the meat industry and their main objective is to promote the industry.

That being said, many consumers may not be aware of the specific practices used in U.S. cattle ranching, such as grass-fed and regenerative practices, and their potential environmental benefits. They may also not be aware of the environmental impact of different types of beef production, such as the difference between grain-fed and grass-fed beef, and the potential impact of feedlot vs pasture-based systems.

Therefore, it is important for the industry and other stakeholders to educate consumers about the environmental impact of beef production, and to promote transparency and labeling that can help consumers to make informed purchasing decisions.