Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

The cattle industry in the USA is a large and important sector of the country's economy. According to data from the National Cattlemen's Beef Association, the industry generates over $200 billion in economic activity each year and supports more than 2 million jobs. The industry is also one of the largest agricultural sectors in the country, with an estimated 94 million head of cattle as of 2021.

The industry is made up of a diverse range of operations, from small family-owned farms to large feedlots and packing plants. The vast majority of cattle in the USA are raised on pasture and fed on a diet of grass, hay, and other forages. The industry also includes feedlots, which are facilities where cattle are confined and fed a diet of mostly grain in order to achieve rapid weight gain.

The beef industry is also a significant contributor to the country's exports, with the USA being one of the world's largest exporters of beef and beef products. Additionally, the industry is also an important part of the country's rural economy and culture, with many communities and regions relying on the industry for jobs and economic activity.

Overall, the cattle industry in the USA is a large and important sector of the country's economy, providing jobs and economic activity for millions of Americans and contributing to the country's exports.