Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

The North American food system is facing a critical moment, as a combination of factors, including climate change, population growth, and changing consumer demands, are driving the need for change. The current system is characterized by industrialized agriculture, which relies on monoculture crops, heavy use of pesticides and fertilizers, and long-distance transportation of food. This system has significant environmental and social costs, from soil erosion and water pollution to the exploitation of farm workers and rural communities.

However, there is growing recognition that the North American food system is ripe for change. A shift towards a more sustainable and resilient food system is essential for addressing the challenges we face and ensuring food security for all.

One promising trend is the rise of regenerative agriculture, which focuses on soil health, biodiversity, and ecosystem services. Regenerative agriculture involves practices like crop rotation, cover cropping, and reduced tillage, which enhance soil health and promote carbon sequestration. This approach has the potential to reduce greenhouse gas emissions, enhance biodiversity, and increase resilience to climate change.

Another promising trend is the growth of local and regional food systems. These systems prioritize shorter supply chains, connecting farmers and consumers within a community or region. They promote sustainable agriculture practices, support local economies, and increase access to fresh, healthy food. The COVID-19 pandemic has highlighted the importance of local food systems, as disruptions in global supply chains have led to food shortages and price spikes.

Finally, there is a growing movement towards plant-based diets, as consumers recognize the environmental and health benefits of reducing their meat consumption. This trend is driving innovation in plant-based protein alternatives, from tofu and tempeh to plant-based burgers and dairy substitutes.

Despite the challenges facing the North American food system, there are many reasons to be optimistic about the future. Innovative farmers, entrepreneurs, and consumers are driving change towards a more sustainable, resilient, and equitable food system. By supporting these trends and continuing to push for change, we can create a food system that nourishes people and the planet.