Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

Conservation is critical for preserving North America's unique biodiversity and natural resources, as well as ensuring a sustainable future for all its inhabitants. The traditional approach to conservation, which emphasizes the protection of wilderness areas, has been effective to some degree, but it has not been enough to prevent widespread environmental degradation and biodiversity loss.

Fortunately, a new roadmap for conservation in North America is emerging that promises to be more effective and sustainable. This new approach recognizes that conservation must be integrated into all aspects of society, including agriculture, urban planning, and transportation. It also emphasizes the importance of engaging local communities in conservation efforts, and working collaboratively across borders to address shared environmental challenges.

One key aspect of this new roadmap is the concept of landscape-scale conservation. This approach recognizes that conservation efforts must focus on entire ecosystems, rather than individual species or protected areas. It also emphasizes the importance of maintaining connectivity between different habitats, to ensure that species can move and adapt in response to changing conditions.

Another important element of the new conservation roadmap is the use of innovative technologies and strategies to enhance conservation outcomes. For example, remote sensing and machine learning can be used to map and monitor ecosystems at a scale that was previously impossible, while conservation finance mechanisms such as debt-for-nature swaps can help provide funding for conservation efforts.

Perhaps most importantly, the new conservation roadmap recognizes the critical role that indigenous peoples and local communities must play in conservation efforts. These communities have traditional knowledge and practices that can be used to help protect and manage natural resources, and their involvement in conservation efforts is essential for long-term success.

Overall, the new roadmap for conservation in North America represents a shift towards a more integrated and collaborative approach to environmental protection. By recognizing the interconnectedness of all aspects of society and engaging local communities in conservation efforts, we can work towards a more sustainable future for North America's rich and diverse natural heritage.