Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

New York City has recently announced a series of measures aimed at tracking and reducing the carbon emissions associated with food consumption. Mayor Eric Adams, along with representatives from the Mayor’s Office of Food Policy and Mayor’s Office of Climate & Environmental Justice, unveiled these programs during an event held at a Brooklyn culinary center run by NYC Health + Hospitals. The initiatives are part of a broader plan to achieve a 33% reduction in carbon emissions from food by 2030.

One significant aspect of the plan is the inclusion of household food consumption data in the city's annual greenhouse gas inventory. This new data will be publicly available and will highlight the carbon footprint created by food consumption at the household level. The initiative is a result of a partnership between New York and London, in collaboration with American Express, C40 Cities, and EcoData lab.

Previously, the city's greenhouse gas inventory primarily focused on emissions from energy use, transportation, and waste. The addition of household food consumption data is considered a pioneering effort to collect comprehensive information on the carbon emissions associated with food choices. Commissioner Rohit Aggarwala from the NYC Department of Environmental Protection hailed this expanded data collection as a new standard for cities and a valuable tool for shaping effective policies.

During the announcement, Mayor Adams emphasized the environmental impact of food consumption, particularly meat and dairy products. He highlighted that food is the third-largest source of emissions in cities, following buildings and transportation. Adams, a vegan himself, attributed his recovery from diabetes to a plant-based diet and stressed the potential health benefits of changing New Yorkers' eating habits. He also pointed out the need to address the emissions caused by beef consumption.

However, some agricultural economists and regenerative farmers argue that the calculation of emissions from different meats is more complex than a simple categorization. They explain that different production systems and the suitability of land for cattle farming can significantly influence the greenhouse gas footprint of meat production. Regenerative agricultural systems, for example, can contribute to carbon sequestration and reduce the overall emissions associated with livestock farming.

The initiatives in New York City are part of a broader global trend of policymakers targeting the food system, specifically meat production, to address emissions. Proposals range from meat bans to incentives for alternative meat production and taxes on meat products. Critics argue that banning or capping meat consumption may not directly address carbon emissions and suggest exploring a range of policy options that support regenerative farming practices and sustainable meat production.

The partnership between American Express, New York City, London, and C40 Cities aims to map consumption-based emissions in urban areas and develop actions to promote sustainable consumption. The project, which focuses on food systems and waste, aims to reduce the emissions impact of urban consumption and encourage sustainable practices.

As policymakers scrutinize meat production, alternative markets such as lab-grown meat and insect protein are growing in popularity. However, some of these meat alternatives require energy-intensive production processes and may have environmental and health consequences. Processed plant-based meat substitutes, for example, can be high in antinutrients that hinder mineral absorption in the human body. These factors raise concerns about the long-term sustainability and health impacts of these alternatives.

While New York City's initiatives aim to reduce the carbon footprint of food consumption, critics argue for a more nuanced approach that considers the complexities of meat production and explores a wider range of policies to support regenerative farming practices.