Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

The "Net Zero" climate agenda includes a hidden war on food, which is a significant threat to the public. The focus of mainstream discussions is primarily on carbon taxation or a shift to electric vehicles. However, governments are imposing agricultural restrictions, specifically targeting nitrogen and methane emissions, and removing animal-based protein from western diets.

The green totalitarians have a particular distaste for meat, although the reasons for this are uncertain. The claim that animal farming causes global warming is not supported by any causation relationship between carbon, methane, or nitrogen emissions and rising global temperatures. The UN's climate report exaggerates the impact of livestock emissions by calculating emissions along the entire supply chain, from land use to processing and refrigeration in supermarkets. Meanwhile, transportation emissions, which only factor in direct emissions from exhaust fumes, are regularly reported as 28% of all GHG emissions.

The anti-meat ideology is spreading within governments. The goal is to ban meat completely or make it so expensive through carbon taxation and regulation that only the wealthy can afford to eat it. The UN openly admits to the goal of a meatless world. Insect protein and soy-formed meat substitutes are suggested alternatives. Incrementalism is the approach, with localized policies serving as a litmus test for future authoritarianism.