Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

The global food system is under increasing scrutiny for its negative impact on the environment. According to the Food and Agriculture Organization of the United Nations (FAO), about 1.5 billion hectares of land, or roughly 11% of the Earth's total land area, is currently used for crop production. This large-scale agricultural activity is essential for meeting the demands of a growing population, but it comes at a cost to the environment.

Most of this cropland is managed using synthetic pesticides and fertilizers to maximize productivity and keep crops healthy. However, these practices can have negative impacts on the environment, such as soil degradation, water pollution, and biodiversity loss. When we talk about global conservation goals, we cannot ignore how these 1.5 billion hectares of cropland intersect with natural landscapes.

One approach to addressing these environmental challenges is to promote sustainable agriculture practices. Sustainable agriculture is a system of farming that focuses on producing food while also protecting the environment and natural resources. It involves using farming techniques that reduce synthetic inputs, promote soil health, and preserve biodiversity.

Regenerative agriculture is a specific type of sustainable agriculture that seeks to restore soil health, increase biodiversity, and enhance ecosystem services. It involves practices such as crop rotation, cover cropping, and reduced tillage to improve soil health and reduce erosion. Regenerative agriculture also promotes the use of natural inputs, such as compost and biological pest control, to reduce reliance on synthetic pesticides and fertilizers.

Adopting sustainable and regenerative agriculture practices can have many benefits for the environment. These practices can reduce greenhouse gas emissions, protect water quality, and promote biodiversity. Additionally, they can improve soil health and increase resilience to drought and other climate-related stresses.

The production of crops on 1.5 billion hectares of land has significant implications for the environment and global conservation goals. However, by promoting sustainable and regenerative agriculture practices, we can reduce the negative impacts of agriculture on the environment while also producing food to meet the needs of a growing population. It is time for us to recognize the importance of sustainable agriculture and take action to promote it on a global scale.