Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

The North American food system is facing numerous challenges, including environmental degradation, loss of biodiversity, and a rise in diet-related illnesses. At the core of these challenges is a fundamental problem - we have broken the system because we don't ask very basic questions about where our food comes from.

The North American food system is incredibly complex, with a vast network of food producers, distributors, and retailers operating across the continent. The food that is produced and consumed in North America comes from a range of sources, including local farms, multinational corporations, and foreign countries. However, most consumers don't take the time to consider where their food comes from or how it is produced.

This lack of understanding has led to a number of problems in the North American food system. For example, the industrialization of agriculture has led to the widespread use of pesticides, fertilizers, and other chemicals that can harm the environment and human health. The use of these chemicals has also contributed to the decline of soil health, which in turn affects the quality of our food.

Another problem is the consolidation of the food industry, which has led to the dominance of a few large corporations. These corporations have immense power and influence, which can make it difficult for small-scale farmers and food producers to compete. This has resulted in a loss of biodiversity, as small-scale farmers who cultivate a wide variety of crops are replaced by large-scale monoculture operations.

The North American food system has also contributed to the rise of diet-related illnesses, such as obesity and diabetes. The prevalence of processed foods and fast food has made it easier and cheaper for people to consume unhealthy diets. However, this convenience comes at a cost - a diet that is high in processed foods and low in fruits, vegetables, and whole grains can contribute to a range of health problems.

To address these problems, we need to start asking very basic questions about where our food comes from. We need to understand the processes and practices that are used to produce our food, and we need to demand more transparency from the food industry. By doing so, we can make more informed choices about what we eat, and we can support more sustainable and equitable food systems.

Consumers can start by seeking out locally produced food, which can help support small-scale farmers and reduce the carbon footprint of our food. We can also support policies that promote sustainable and equitable food systems, such as incentives for small-scale farmers and regulations that protect the environment and human health.

We have broken the North American food system because we don't ask very basic questions about where things come from. To create a more sustainable and equitable food system, we need to start asking these questions and demanding more transparency from the food industry. By doing so, we can create a food system that supports the health of people and the planet.