Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

While there are certainly some benefits to consuming beef from a nutritional standpoint, it is important to also consider the ethical implications of eating beef. Some of the potential ethical benefits of eating beef include:

1. Supporting Local Farmers: Choosing to purchase beef from local, small-scale farmers can help support their livelihoods and promote more sustainable and humane farming practices.

2. Encouraging Sustainable Grazing: Grazing cattle on natural pasture lands can actually help support ecosystem health, promote biodiversity, and sequester carbon in the soil.

3. Supporting Animal Welfare: While there are certainly some concerns around the treatment of cattle in the meat industry, choosing to purchase beef from farms that prioritize animal welfare can help promote more humane treatment of these animals.

4. Preserving Heritage Breeds: There are many different breeds of cattle that have been developed over centuries of farming practices, and consuming beef from these heritage breeds can help support their preservation and protect genetic diversity.

It is worth noting, however, that not all beef production is created equal, and the ethical implications of eating beef can vary widely depending on the specific farming practices and supply chains involved. It is important to do your research and make informed choices when it comes to consuming beef in a way that aligns with your personal values and ethical considerations.