Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

The ranching industry has undergone a number of changes in the past decade, driven by a range of economic, environmental, and technological factors. Some of the biggest changes in ranching include:

1. Increased focus on sustainability: There has been a growing interest in sustainable and regenerative agriculture practices in recent years, which has driven many ranchers to implement new practices and technologies to reduce their environmental impact and improve the health of their lands.

2. Advancements in technology: Advances in technology have had a major impact on ranching in recent years, including the development of new tools for grazing management, livestock tracking, and monitoring, and the increasing use of drones and other remote sensing technologies.

3. Changing consumer preferences: Consumer preferences have shifted in recent years, with an increasing demand for locally sourced, grass-fed, and sustainably raised meat products. This has led many ranchers to focus on differentiating their products and marketing them to a more environmentally and health-conscious consumer base.

4. Growth of direct-to-consumer sales: The growth of direct-to-consumer sales, including farmer's markets and online platforms, has provided new opportunities for ranchers to reach consumers directly and sell their products directly to customers.

5. Development of new markets: The growth of new markets, such as exports to Asia and other regions, has provided new opportunities for ranchers to expand their customer base and increase demand for their products.

6. Increased competition: The ranching industry has become increasingly competitive in recent years, with a growing number of entrants and new technologies entering the market. This has driven many ranchers to adopt new business models and focus on differentiating their products and marketing strategies.

Overall, the ranching industry has undergone significant changes in recent years, driven by a range of economic, environmental, and technological factors. As the industry continues to evolve, it will be important for ranchers to stay up-to-date on these changes and adopt new strategies and technologies that can help them to remain competitive and sustain their operations into the future.