Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

The beef cattle industry has played an integral role in the history and economy of Florida for over 500 years. It all began in the 1500s, when Spanish explorers introduced cattle to the state. Over time, these cattle became known as "Cracker cattle" due to the sound of their whips cracking as they were herded.

The Florida beef industry grew rapidly in the 1800s, as ranchers began to establish large-scale cattle operations in the state. The harsh environment of Florida presented unique challenges to these early ranchers, but they developed innovative techniques for managing the cattle and making use of the land.

By the early 1900s, Florida had become one of the leading beef cattle producers in the United States. The state's warm climate and abundance of natural resources made it an ideal location for cattle ranching. Ranches such as the Kissimmee Prairie Preserve and the Adams Ranch played a major role in the development of the industry.

Today, the Florida beef industry remains a vital part of the state's economy. According to the Florida Department of Agriculture and Consumer Services, the industry contributes over $5 billion annually to the state's economy and provides thousands of jobs for Floridians.

One of the key factors behind the success of the Florida beef industry has been its commitment to sustainable and environmentally responsible practices. Ranchers in the state are known for their use of rotational grazing techniques, which help to maintain the health of the land and reduce the impact of cattle on the environment.

In addition to its economic and environmental impact, the Florida beef industry also has a rich cultural legacy. The state's Cracker cattle and cowboy traditions have been celebrated in literature, film, and music for generations. The annual Silver Spurs Rodeo in Kissimmee, which has been held since 1944, is one of the largest and most popular rodeos in the country.

The Florida beef industry also plays an important role in providing food security for the state and the nation. According to the National Cattlemen's Beef Association, beef cattle provide a significant portion of the country's protein and essential nutrients.

The Florida beef cattle industry has a rich legacy that spans over five centuries. From its early beginnings with Spanish explorers to its current status as a vital part of the state's economy and culture, the industry has played an integral role in the history of Florida. As the industry continues to evolve and adapt to new challenges, its commitment to sustainability and responsible practices will ensure that it remains a vital and important part of the state's future.