Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

California has the potential to become a leader in the grass-fed cattle market. There are a number of factors that could contribute to this potential.

One factor is California's climate and geography, which can support the growth of diverse grasses and forages, making it a suitable location for grass-fed cattle production. California also has a large and diverse consumer base, with a growing interest in grass-fed beef.

Another factor is the state's history of innovation in agriculture, with many farmers and ranchers experimenting with new methods and technologies. California also has a number of organizations and initiatives that support sustainable and regenerative agriculture, which can help promote grass-fed beef production.

Furthermore, California has a well-established agricultural industry and is known for its high-quality food products, which can help to build trust and credibility with consumers.

However, it's worth noting that grass-fed beef production can be more challenging and expensive than traditional grain-fed beef production. It also requires a different set of skills and knowledge from farmers and ranchers, which can be a barrier to entry for some.

In conclusion, California has the potential to become a leader in the grass-fed cattle market, but it would require significant investment, infrastructure development, and the development of a skilled workforce to make it a reality.