Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

The Big Cattle 4, also known as the four largest meat producers in the world, namely JBS, Tyson Foods, Cargill, and National Beef Packing Company, have been a major driving force behind the industrialization of animal agriculture. However, their practices are increasingly coming under scrutiny for their negative impact on sustainability, regenerative agriculture, and biodiversity.