Our mission is to educate and inspire farmers, ranchers, and consumers about the importance of sustainability, regenerative farming, and biodiversity in our food systems.

The Big Ag Industry is focused on profit. This is why North America produces nearly a fifth of the world's food, but food insecurity affects more than 1-in-10 inhabitants. In the United States, 11% of the population struggles to get enough food to satisfy their nutritional needs. In Canada, the figure is 12% and in Mexico, it is as high as 17%.